Relics of pop culture, stitched in fabric.
Wear Your Belief. Become a believer.

LUUM

OUR ETHOS

Fabrics First

Only 100% SUPIMA® cotton in 180 GSM for Regular Fits, and 100% French Terry in 260 GSM for Oversized Fits.
No blends. No shortcuts.

Design with Intent

Every print starts with a story. An attempt to capture the iconic moments of pop-culture.
Pieces designed to mean something, not just look good.

Made Rare

Each drop is limited. Once it sells out, it’s gone.
We’d believe in making less and keeping it special than mass produce.

Sign-up to access Exclusive Product Drops.

The Dis(s) Collection

Exclusive Drop #1

00 Days
00 Hours
00 Minutes
00 Seconds
Now Live!
Shop Now

Browse through our Staple Collections.

Each is Special Curation.

C
O
U
N
T
E
R
C
O
U
N
T
E
R
C
O
U
N
T
E
R
Belief. Woven and Worn.